Website Management

The foundation of your SEO management starts with properly configured websites. This guide covers everything you need to know about managing your websites effectively.

Adding Your First Website

Quick Start

1. Navigate to Websites in the main menu
2. Click Add Website button
3. Enter your domain (e.g., example.com)
4. Optionally add a friendly name
5. Click Add to save

What Happens Next

When you add a website, the system automatically:

• Validates the domain format
• Checks for duplicates
• Fetches Domain Authority (if available)
• Creates a tracking profile
• Prepares for keyword and campaign management

Website Dashboard

Overview Cards

Each website displays key information:

Domain Authority (DA)

Domain Authority predicts ranking potential:

• 0-20: New or low authority
• 21-40: Growing authority
• 41-60: Established authority
• 61-80: High authority
• 81-100: Elite authority

Note: DA updates monthly via MOZ API. Frequent updates consume API credits.

Managing Keywords

Viewing Keywords

Click Show Keywords under any website to see:

• All tracked keywords
• Current rankings with visual indicators
• Historical ranking data
• Target locations
• Management actions

Adding Keywords

Single Keyword Addition

1. Click Add Keywords
2. Enter one keyword
3. Optionally specify location
4. Click Add

Bulk Keyword Addition

1. Click Add Keywords
2. Enter multiple keywords:
   • One per line, or
   • Comma-separated
3. Set location if needed
4. Click Add All

Keyword Best Practices

Good Keywords:

• seo services new york
• best digital marketing agency
• website design pricing
• [your brand] reviews

Avoid:

• Single letters or numbers
• Extremely long phrases (10+ words)
• Special characters or symbols
• Duplicate variations

Location Targeting

For local SEO, add location-specific tracking:

Website Settings

Basic Configuration

Access settings via the gear icon:

• Website Name: Friendly display name
• Domain: Primary domain (cannot change)
• Country: Default target country
• Industry: Business category
• Description: Internal notes

Advanced Settings

Verification

Website verification proves ownership:

1. Click Verify Website
2. Choose verification method:
   • HTML file upload
   • Meta tag addition
   • DNS TXT record
   • Google Search Console
3. Follow provided instructions
4. Click Verify

Tracking Preferences

Configure how your website is tracked:

• Check Frequency: How often to update rankings
• Alert Threshold: When to notify of changes
• Competitor Tracking: Monitor competitor domains
• API Priority: High/Normal/Low priority

Website Organization

Using Tags and Groups

Organize multiple websites effectively:

Creating Groups

1. Go to website settings
2. Click Manage Groups
3. Create new group
4. Assign websites

Suggested Groups

• By client (for agencies)
• By project phase
• By industry/niche
• By priority level

Filtering and Searching

Find websites quickly:

• Search: By domain or name
• Filter: By status, DA range, campaign activity
• Sort: By name, date added, metrics

Website Analytics

Performance Metrics

Track website performance over time:

Ranking Distribution

Understand where your keywords rank:

• Top 3: Featured snippet eligible
• Top 10: First page visibility
• 11-20: Close to first page
• 21-50: Needs improvement
• 51-100: Low visibility
• 100+: Not ranking

Bulk Operations

Managing Multiple Websites

Bulk Actions Available

• Update Domain Authority for all
• Export all website data
• Check all keyword rankings
• Archive inactive websites

Bulk Import

Import multiple websites via CSV:

1. Prepare CSV with columns: domain, name, country
2. Click Import Websites
3. Upload CSV file
4. Review and confirm
5. Process import

Data Export

Export website data for reporting:

1. Select websites to export
2. Choose data to include:
   • Basic information
   • Keywords and rankings
   • Campaign history
   • Analytics data
3. Select format (CSV, JSON)
4. Download file

Website Maintenance

Regular Tasks

Weekly

• Review keyword rankings
• Check campaign performance
• Monitor competitor changes
• Address any alerts

Monthly

• Update Domain Authority
• Review keyword relevance
• Analyze traffic patterns
• Adjust campaign settings

Quarterly

• Audit keyword list
• Review website settings
• Analyze ROI metrics
• Plan next quarter

Troubleshooting

Website Not Accessible

• Check if domain is correct
• Verify DNS settings
• Ensure not blocking bots
• Check server status

Rankings Not Updating

• Verify website is indexed
• Check robots.txt file
• Review keyword relevance
• Ensure sufficient content

DA Not Available

• New domain (takes time)
• Blocked by MOZ
• API limit reached
• Domain too new

Deleting Websites

Before You Delete

Consider these alternatives:

• Archive: Keep data but hide from view
• Pause Tracking: Stop updates but retain history
• Export Data: Save information externally

Deletion Process

To permanently delete a website:

1. Click website settings
2. Select Delete Website
3. Confirm understanding that:
   • All keywords will be deleted
   • All campaigns will stop
   • Historical data will be lost
   • Action cannot be undone
4. Type website domain to confirm
5. Click Delete Permanently

Warning: Deletion is immediate and permanent.

Best Practices

Website Setup

1. Start Simple: Add one website at a time
2. Verify Ownership: Complete verification early
3. Configure Settings: Set country and industry
4. Add Keywords: Start with 10-20 keywords
5. Establish Baselines: Check initial rankings

Ongoing Management

• Regular Reviews: Weekly check-ins minimum
• Data-Driven Decisions: Use metrics to guide actions
• Document Changes: Track what affects rankings
• Stay Organized: Use groups and tags
• Monitor Competitors: Know your competition

Scaling Up

When managing multiple websites:

1. Use consistent naming conventions
2. Create standard keyword sets
3. Implement group-based workflows
4. Automate where possible
5. Maintain regular audit schedule

Integration Options

API Access

For developers and advanced users:

• RESTful API endpoints
• Webhook notifications
• Bulk data access
• Custom integrations

Third-Party Tools

Export data to:

• Google Sheets
• Data Studio
• Power BI
• Custom dashboards

Common Questions

How many websites can I add?

Depends on your subscription plan. Check your account settings for limits.

Can I track competitor websites?

Currently, you can only track websites you own and verify. Competitor tracking is planned for future updates.

How often should I update DA?

Monthly updates are sufficient for most websites. More frequent updates consume additional API credits.

Can I change a website's domain?

No, domains cannot be changed after creation. You'll need to add a new website for a different domain.

What happens to keywords when deleting a website?

All associated keywords and their historical data are permanently deleted.

Next Steps

1. Add Your Website: Start with your primary domain
2. Verify Ownership: Complete verification process
3. Configure Settings: Set country and preferences
4. Add Keywords: Begin with 10-20 important terms
5. Check Rankings: Establish baseline positions
6. Plan Campaigns: Use data to guide strategy